Beauty From Within: Are Your Next Serum and Moisturiser… Edible?

We’ve got serums, potions, and creams for every conceivable issue. But what if the secret to our best skin isn’t in another jar, but in a sachet or a gummy? Enter ingestible beauty – the industry’s biggest shift since sunscreen. Suddenly, the most coveted glow is being sipped, chewed, and stirred into our morning matcha. Forget just treating the surface; the new mantra is to build a gorgeous complexion from the ground up. It’s less ‘quick fix’ and more ‘deep nourishment’, and honestly, it just makes sense. “You are what you eat” and all that…

Why Everyone’s Ingesting Their Skincare

We’re finally realising the fact that no amount of topical magic can fully compensate for what’s happening (or not happening) inside our bodies. As Boris Hodakel, founder of Feel supplements, puts it, “We’re seeing a real shift… The skin, hair, and nails are often a reflection of what’s happening inside the body… While topical skincare is important, it can only go so far; when you optimise nutrition, you’re working at a much deeper level.”

It seems the experts are all on the same page. Even Dr. Simon Ourian – the man behind the Kardashian glows – is all in. He just launched NOURISH, calling it a “wellness facial you can drink.” His philosophy? It’s all connected. “For me, beauty is never just skin deep… In my clinic, I’ve always approached skin health holistically… NOURISH is a natural extension of that philosophy. It’s about… caring for your body in the same way you care for your skin – with intention.”

The New Beauty Aisle: Sip, Chew, Glow

So what’s on the menu? The options are actually delicious.

Beauty Powders: These are your on-the-go glow boosters. Pop a collagen sachet in your bag for a quick post-gym shake that promises to plump and hydrate from within.

Skincare Gummies: Basically, your favourite childhood vitamins got a glamorous, biotin-packed glow-up. An easy win for hair and nails.

The All-in-One Wellness Fix: This is the big leagues. Dr. Ourian’s offering is designed as a complete nutritional top-up, because as he notes, “As we age, especially from our 30s and 40s onward, our nutritional needs evolve.”

It seems the future of beauty is less about covering up and more about brewing up. And if the result is radiant skin and feeling fantastic, we’ll drink to that.

SHOP THE EDIT