Did you know your mum’s reproductive health could hold vital clues to your own? New research continues to show just how deeply our hormonal health is shaped by genetics and now, Hertility, the pioneering women’s health platform, is encouraging us to start those all-important intergenerational conversations with its latest campaign, ‘Hereditary Talks’.

For generations, women’s health topics, from periods and fertility to menopause, have been shrouded in silence. Many mothers never spoke openly about their experiences, leaving daughters uninformed and often unprepared for what’s to come. Hertility’s new initiative aims to change that by creating space for honest, heart-to-heart discussions between women and their mothers.

“Talking to our mums about their menstrual cycles, fertility experiences, or menopause isn’t just emotional, it’s informative,” says Dr Helen O’Neill, CEO and founder of Hertility. “Cycle patterns, menopause timing, and even conditions like endometriosis or pregnancy complications can be hereditary. The more we know, the better equipped we are to protect our health.”

At the heart of the campaign is a filmed content series featuring candid, one-to-one conversations between influential women and their mothers, covering everything from painful periods and fertility challenges to menopause and the taboos that still linger today. The result? A moving reminder that by understanding our mothers’ stories, we can better navigate our own.

You can watch the ‘Hereditary Talks’ series here and download Hertility’s conversation guide here to help start (re)productive discussions at home.