H&M is turning up the heat this holiday season with a high-impact ski and après-ski collaboration alongside Chamonix-born luxury skiwear label Perfect Moment. The 28-piece capsule fuses performance heritage with unapologetic glamour. Think down-filled puffers, textured knits and winter accessories designed to move effortlessly from the mountain to the city.

Creative Director and Perfect Moment founder Jane Gottschalk calls the partnership “a perfect après-ski capsule,” celebrating the brand’s signature North Star identity and the shared creative energy behind the collection. H&M’s Ann-Sofie Johansson adds that the line is “unexpected, dynamic, and sure to spark excitement,” blending laid-back alpine luxe with edgy materials like faux fur, leather and shimmering knits.

Hero pieces include a plush burgundy faux-fur puffer, the brand’s iconic star-print jacket complete with jacquard belt, bootcut leather ski-inspired trousers, and a cosy loop-knit cardigan. Faux-fur moon boots, wraparound sunglasses and sculptural pom-pom beanies round out the look.

The palette nods to Perfect Moment’s signature black, white and silver, refreshed with decadent burgundy and icy blue. Luxe blends including cashmere, merino, mohair, lurex and graphic North Star motifs elevate each piece with signature flair.

High style meets high altitude: Perfect Moment x H&M is your ticket to owning the slopes (and the après). This limited-edition drop is now live and selling out fast. 

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