Simon Oliver has spent the last decade working closely with KMS Hair, driven by a passion for helping clients unlock their hair’s full potential. Known for his personalised approach, Simon is dedicated to building routines that fit effortlessly into busy lifestyles. A self-confessed product enthusiast, he is fascinated by the science behind each formula, and it’s this attention to detail that helps him consistently deliver exceptional results. Below he shares his ultimate summer hair hacks for glossy locks that never dull.

Summer can be tough on our hair. What are the biggest seasonal culprits you see when it comes to dryness or damage?

The biggest culprit I see during summer is the sun. We are often caught off guard by just how strong it can be, and while we’re careful to protect our skin, we forget that our hair needs looking after too. Sun exposure really dries it out, so protecting it is key.

What makes the Moist Repair range such a game-changer for summer hair rescue?

The Moist Repair range is a real game-changer because it puts back the moisture that the sun strips from our hair. Summer leaves hair thirsty, and this range gives it that much-needed drink. My favourite product is the Leave-In Conditioner. I’m always on the go, and this is such a time-saver while keeping my hair in top condition.

How important is it to adapt your haircare routine in summer, and what should we switch up first?

It’s essential to tweak your routine for summer, especially if you want to keep your hair healthy and your colour fresh. Start with the foundation: is your shampoo, conditioner and treatment right for what your hair is going through? Does it need more moisture, more protein? Once you’ve figured that out, then you can build in the styling products. Ask yourself, what does my hair need, what do I want, and how do I want to finish the look?

Many of us style our hair more often in summer for events or nights out. How can we reduce heat damage while still achieving that sleek finish?

In summer, we’re styling more often and usually rushing. But heat protection often gets forgotten. It’s so important. The right heat protection products will shield your hair from hot tools and environmental stress while still helping you get that polished, healthy-looking finish.

We love the idea of faster styling in hot weather. How exactly does the Quick Blow Dry spray work and who is it best suited for?

KMS Quick Blow Dry Spray is brilliant for speeding up your blow dry while also protecting against heat. It is lightweight, easy to use and suits any style. It works by reducing blow-drying time by up to 50% by minimising friction and adding conditioning benefits. Its hero ingredients are Rhodiola and Water Mint, which help cool the scalp and reduce heat stress. It is honestly a product for everyone…do not hold back!

Can you share your go-to trick for bringing dry, sun-exposed hair back to life quickly?

If your hair feels dry from sun exposure, Moist Repair Revival Cream is my go-to. The name says it all, it revives tired hair, bringing back shine and bounce for super touchable, combable strands. Just smooth a small amount through towel-dried hair, starting at the ends. You can leave it in and blow dry or work it through dry hair for a moisture boost.

What summer hair mistake do you see people making over and over again?

The biggest mistake I see is people not adjusting their routine for summer. Sun, sea, chlorine, sweat and wind all take a toll, but many carry on using the same products they use year-round. Just because your routine worked a few months ago doesn’t mean it’s still the best for your hair now.

What’s your favourite easy, healthy-looking summer hairstyle that works with natural texture?

I love a scrunch-and-go style for naturally textured hair. You apply your products, give it a scrunch and let it air dry for a soft, bouncy finish. KMS Hair is such a versatile range that works across all hair types, once you understand what you’re aiming for. I’ve adapted the LCO (liquid, cream, oil) method into ‘needs, wants, finishes’: what does your hair need, what do you want, and how do you want to finish? This helps clients get the best version of themselves while keeping their hair in great condition.

KMS Hair is known for high-performance formulas and sustainability. How do these values show up in the products you recommend most?

The new packaging is brilliant. It shows exactly what makes the product effective and includes an image of the upcycled ingredient right on the front. There is a QR code on the back that takes you straight to the product’s bio, where you can learn more about the ingredients, the sustainability credentials and how to use it. Many products are vegan, PETA-certified, made with cold batch processes and use less water. The carbon footprint continues to shrink, which is something I really shout about.

If someone is trying KMS for the first time this summer, which product should they start with and why?

If you’re new to KMS, start with Quick Blow Dry. It’s been mentioned already for good reason. It is suitable for everyone, offers heat protection, conditions the hair, smells amazing and is lightweight. It is the perfect entry product to the range. Just check the reviews online, it’s tough to find anything negative about it.